Zappos sells shoes—lots of them—over the Internet. After a week or so of employ with the ccompany, it’s time for what Zappos calls “The Offer.” “If you quit today, we will pay you for the amount of time you’ve worked, plus we will offer you a $1,000 bonus.” Zappos actually bribes its new employees to quit! Why?...
read more | digg story
Pawandeep sahni
Sunday, May 25, 2008
Sunday, May 11, 2008
HBS Cases: Negotiating with Wal-Mart
What happens when you encounter a company with a great deal of power, like Wal-Mart, that is also the ultimate non-negotiable partner? A series of Harvard Business School cases by James Sebenius and Ellen Knebel explore successful deal-making strategies.
read more | digg story
read more | digg story
Friday, May 2, 2008
How to Sell Products That Are No Longer Popular
Condos in Miami, traditional music stores, gas-guzzling cars, pharmaceuticals that get bad press and foods made with trans fats: All marketers, from time to time, confront products that, for whatever reason, become difficult to sell.
read more | digg story
read more | digg story
Subscribe to:
Posts (Atom)